Charity Overview

Together, anything's possible”is the PGA TOUR's and Champions Tour's charitable platform that focuses on the efforts of our players, tournaments, volunteers, sponsors, fans and charities. The Champions Tour's charitable mission is an integral component of its value proposition and charitable donations have a significant impact in the communities served by Champions Tour events.

Birdies For Charity

Charity begins on the golf course at the Regions Tradition. You have the opportunity to make a charity or a school a big winner by participating in the Birdies for Charity Program. Participating charities receive every single penny of the donations generated! Additionally, you have the chance to win great prizes when you pitch in to help the soliciting charity!



Birdies for Charity is a fundraising program designed to give charities and schools the opportunity to raise funds by generating contributions based on the number of birdies made by Champions Tour players at the Regions Tradition. We invite any 501(c)3 organization to attend our kickoff presentation where we will explain the program, give new information about this year’s campaign, and answer any questions. Please join us Tuesday, January 21st at the Regions Building in Downtown Birmingham to help us kick off this great event.


2014 Birdies for Charity Kick-off Presentation - Click here

2014 Commitment Form - Click here

2014 Information Guide - Click here

2014 Pledge Card - Click here

2014 Rules and Regulations - Click here



  • All participating charities or 501(c)3 organizations (including schools) must submit the following:

    • 2014 Commitment Form

    • W-9 Form

    • IRS Tax Identification Letter


  • Participating charities solicit pledges of $0.02 or more per birdie or a flat donation of $15 or more from individuals or corporations.

  • Fundraising program that has no risk for charitable organizations.


  • Increases charitable contributions to Alabama charities.

  • Unlimited number of charities will be able to raise additional funds using the Regions Tradition as their tool. 

  • There are NO out-of-pocket expenses or fees to participating charities. 

  • All administrative costs will be handled by the Regions Tradition.

  • Each participating charity will receive 100% of their collected donations.


  • This year, Red Diamond is our proud sponsor of the Birdies for Charity “Bonus Bucks!”  Their support allows for the top ten charities that raise the most money to receive additional funds from Red Diamond on behalf of the Regions Tradition. The top ten charities receive “Red Diamond Bonus Bucks” with the top charity receiving $10,000!

  • Bonus Bucks will be shared in proportion to the pledges collected on their behalf.

    Bonus Bucks are paid based on a charity’s total pledges paid, not on the total pledges made. Example:  Charity A solicited $20,000 in pledges, but only $10,000 is collected.   Charity A receives Red Diamond Bonus Bucks based on the $10,000 collected.

Congratulations to our 2013 Top Ten Charities:

1st place – match up to $10,000 - Vestavia Hills Athletic Association

2nd place – match up to $7,500 - Grace Klein Community, INC.

3rd place – match up to $5,000 - Assistance League of Birmingham

4th place – match up to $2,500 - Norwood Resource Center

5th place – match up to $1,000 - Hands on Birmingham

6th place – match up to $1,000 - Community Grief Support Service

7th place – match up to $1,000 - Child Advocacy Center of Marshall County

8th place – match up to $1,000 - Fellowship House, INC.

9th place – match up to $500 - Lighthouse Counseling Center, INC.

10th place – match up to $500 - Methodist Home for the Aging

Birdies for Charity is proud to be endorsed by
Alabama Association of Nonprofits


Children's of Alabama

Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. It is the only hospital in Alabama dedicated solely to the care and treatment of children. Ten of its divisions – pulmonology, neurology and neurosurgery, orthopedics, urology, neonatology, cancer, cardiology, gastroenterology, endocrinology and nephrology—were recently ranked among the best children’s hospital programs in the nation by US News & World Report.

Children’s is one of the 10 busiest pediatric hospitals in the nation and is home to Alabama’s only pediatric trauma center and the only pediatric burn center in the Southeast. Some of its nationally-renowned premier programs include The Alabama Center for Childhood Cancer and Blood Disorders, the Lowder Blood and Marrow Transplantation Program, a comprehensive neonatal surgical center and the fast-growing pediatric rheumatology program. Outpatient care is provided through primary care offices and outpatient centers throughout Alabama. Last year, patients made more than 634,000 outpatient and nearly 14,000 inpatient visits to Children’s.

Children’s is recognized by the American Nurses Credentialing Center as a Magnet-designated hospital for excellence in nursing care. It is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. A 750,000-square-feet expansion is currently under construction