Charity Overview


"Together, anything's possible" the PGA TOUR's and Champions Tour's charitable platform that focuses on the efforts of our players, tournaments, volunteers, sponsors, fans and charities. The Champions Tour's charitable mission is an integral component of its value proposition and charitable donations have a significant impact in the communities served by Champions Tour events.

Birdies For Charity


Charity begins on the golf course at the Regions Tradition. You have the opportunity to make a charity or a school a big winner by participating in the Birdies for Charity Program. Participating charities receive every single penny of the donations generated! Additionally, you have the chance to win great prizes when you pitch in to help the soliciting charity! For questions about Birdies for Charity, contact Allie Dunlap at



Click here to pledge today.

Click here to view kick-off presentation.

Click here to view event information.

Click here to view commitment form.



Birdies for Charity is a fundraising program designed to give participating charities the opportunity to generate contributions for their organization based on the number of “birdies” made by Champions Tour players during the Regions Tradition. Make sure you have all the materials you need to get started this year!



  • All participating charities or 501(c)3 organizations (including schools) must submit the following:
    • 2015 Commitment Form
    • W-9 Form
    • IRS Tax Identification Letter


  • Participating charities solicit pledges of $0.05 or more per birdie or a flat donation of $20 or more from individuals or corporations.
  • Fundraising program that has no risk for charitable organizations.


  • Increases charitable contributions to Alabama charities.
  • Unlimited number of charities will be able to raise additional funds using the Regions Tradition as their tool. 
  • There are NO out-of-pocket expenses or fees to participating charities. 
  • All administrative costs will be handled by the Regions Tradition.
  • Each participating charity will receive 100% of their collected donations.

Weekly Participation Surprises  Please check back for 2015 information!


  • This year, Red Diamond and SouthWest Water Company are our proud sponsors of the Birdies for Charity “Bonus Bucks”! Their support allows for the top ten charities that raise the most money to receive additional funds from Red Diamond and SouthWest Water Company on behalf of the Regions Tradition. The top ten charities receive “Bonus Bucks provided by Red Diamond and SouthWest Water Company” with the top charity receiving $11,000!
  • Bonus Bucks will be shared in proportion to the pledges collected on their behalf.
  • Bonus Bucks are paid based on a charity’s total pledges paid, not on the total pledges made. 
    • Example:  Charity A solicited $20,000 in pledges, but only $10,000 is collected.   Charity A receives Red Diamond Bonus Bucks based on the $10,000 collected.




Top Ten Charities:
1st place - $11,000
2nd place - $8,000
3rd place - $6,000
4th place - $3,000
5th place - $2,500
6th place - $2,500
7th place - $2,000
8th place - $2,000
9th place - $1,500
10th place - $1,500

Birdies for Charity is proud to be endorsed by
Alabama Association of Nonprofits


Children's of Alabama

Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. It is the only hospital in Alabama dedicated solely to the care and treatment of children. Ten of its divisions – pulmonology, neurology and neurosurgery, orthopedics, urology, neonatology, cancer, cardiology, gastroenterology, endocrinology and nephrology—were recently ranked among the best children’s hospital programs in the nation by US News & World Report.

Children’s is one of the 10 busiest pediatric hospitals in the nation and is home to Alabama’s only pediatric trauma center and the only pediatric burn center in the Southeast. Some of its nationally-renowned premier programs include The Alabama Center for Childhood Cancer and Blood Disorders, the Lowder Blood and Marrow Transplantation Program, a comprehensive neonatal surgical center and the fast-growing pediatric rheumatology program. Outpatient care is provided through primary care offices and outpatient centers throughout Alabama. Last year, patients made more than 634,000 outpatient and nearly 14,000 inpatient visits to Children’s.

Children’s is recognized by the American Nurses Credentialing Center as a Magnet-designated hospital for excellence in nursing care. It is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. A 750,000-square-feet expansion is currently under construction.