Charity Overview 

"Together, anything's possible" the PGA TOUR's and Champions Tour's charitable platform that focuses on the efforts of our players, tournaments, volunteers, sponsors, fans and charities. The Champions Tour's charitable mission is an integral component of its value proposition and charitable donations have a significant impact in the communities served by Champions Tour events.

Birdies For Charity


Charity begins on the golf course at the Regions Tradition. You have the opportunity to make a charity or a school a big winner by participating in the Birdies for Charity Program. Participating charities receive every single penny of the donations generated! Additionally, you have the chance to win great prizes when you pitch in to help the soliciting charity!


For questions about Birdies for Charity, contact Allie Dunlap or Carly Woods.

Allie Dunlap | | (205) 262-2815

Carly Woods | | (205) 967-4745 Ext. 159




The 2016 Birdies for Charity Program kicks off August 10th, 2015

Program Dates are August 2015 - June 2016




Birdies for Charity is a fundraising program designed to give participating charities the opportunity to generate contributions for their organization based on the number of “birdies” made by Champions Tour players during the Regions Tradition. Make sure you have all the materials you need to get started this year!


  • All participating charities or 501(c)3 organizations (including schools) must submit the following:
    • 2016 Commitment Form
    • W-9 Form
    • IRS Tax Identification Letter


  • Participating charities solicit pledges of $0.05 or more per birdie or a flat donation of $20 or more from individuals or corporations.
  • Fundraising program that has no risk for charitable organizations.


  • Increases charitable contributions to Alabama charities.
  • Unlimited number of charities will be able to raise additional funds using the Regions Tradition as their tool. 
  • There are NO out-of-pocket expenses or fees to participating charities. 
  • All administrative costs will be handled by the Regions Tradition.
  • Each participating charity will receive 100% of their collected donations.



  • Donors will have the chance to make a guess of the total number of birdies made by Champions Tour players during the 2016 Regions Tradition.  There will be one Grand Prize WinnerGrand Prize TBA




  • Every donor will be entered into a random drawing for prizes.
  • 2015 Prizes included: Joe Namath autographed football, Bo Jackson autographed item, Kendra Scott Jewelry, 2015 Iron Bowl tickets, Honda Indy Grand Prix of Alabama tickets, $500 to Diamonds Direct, Lilly Pulitzer outfit, gift certificates, autographed items from Nick Saban, Gus Malzahn, Charles Barkley, Avery Johnson, Condoleezza Rice, and many more!

2015 May Prize Calendar



A special thank you to all the companies who donated to our 2015 Weekly Give-A-Way drawing!
Alabama Splash Arnold Palmer Enterprises Aveda Avondale Brewery
Bistro V Blue Bell Bromberg's Bushnell
California Pizza Kitchen Carmike Cinemas Carmike Summit 16 Chuy's
CMC Golf Cocina Superior Crestwood Coffee Company Diamonds Direct
Fathead Heavenly Donuts IMG Kendra Scott
Lily Pulitzer Lou Lou's Mugshots P.F. Changs
Robert Trent Jones Golf Rojo SOCA The J. Clyde
Urban Cookhouse lululemon athletica Varsity Sports J. McLaughlin



  • In 2015, Red Diamond and SouthWest Water Company proudly sponsored the Birdies for Charity “Bonus Bucks”! Their support allows for the top ten charities that raise the most money to receive additional funds from Red Diamond and SouthWest Water Company on behalf of the Regions Tradition. The top ten charities receive “Bonus Bucks provided by Red Diamond and SouthWest Water Company” with the top charity receiving $11,000!
  • Bonus Bucks will be shared in proportion to the pledges collected on their behalf.
  • Bonus Bucks are paid based on a charity’s total pledges paid, not on the total pledges made. 
    • Example:  Charity A solicited $20,000 in pledges, but only $10,000 is collected.   Charity A receives Red Diamond Bonus Bucks based on the $10,000 collected.




2015 Top Ten Charities:
1st place - $11,000
2nd place - $8,000
3rd place - $6,000
4th place - $3,000
5th place - $2,500
6th place - $2,500
7th place - $2,000
8th place - $2,000
9th place - $1,500
10th place - $1,500


2015 Participating Charities:

Abortion Recovery Alabama
AIDS Alabama
Alabama Humanities Foundation
Alabama Kiwanis Foundation/Jean Dean RIF
Alabama Lions Sight Conservation, Inc.
Alabama LPGA Girls Golf Club, Inc
American Heart Association
Arthritis Foundation
Askate Foundation
Assistance League of Birmingham
Better Basics
Big Brothers Big Sisters of Greater Birmingham
Birmingham Education Foundation
Birmingham Urban League, Inc.
Birmingham Zoo, Inc.
Breast Cancer Research Foundation of Alabama
Central Alabama Crimestoppers, Inc.
Child Advocacy Center of Marshall County
Children's of Alabama
Children's Village
Columbia High School Runners Booster Club
Community Grief Support Service
Etowah Youth Orchestras
Fellowship House, Inc
Fellowship of Christian Athletes
Fly Right, Inc
For One Another Foundation
Freshwater Land Trust
Glenwood, Inc.
Good Mews Animal Foundation
Grace Klein Community, Inc
Hand in Paw
Hands On Birmingham
Helen Keller Foundation
Jimmie Hale Mission
Kenote Ministries, Inc.
Khairi and Little Angels' Memorial
King's Home
Laps for CF Foundation
Lord Wedgwood Charity
March of Dimes Foundation
McCoy Adult Day Care
Methodist Home for the Aging
Metro Changers
National MS Society - Alabama/Mississippi Chapter
Nick's Kids Foundation
Norwood Resource Center
Oak Mountain Middle School Athletic Boosters
Rape Counselors of East Alabama
Red Mountain Grace
Sav-A-Life Shelby
Sav-A-Life Vestavia
Smile Train
Southeastern Rett Syndrome Alliance
Southern Disability Foundation
Sozo Children
Sugarbelle Foundation
Tennessee Valley Youth Golf Development
The Arc of Calhoun and Cleburne Counties
The Arc of Shelby County
The Bell Center for Early Intervention Programs
The Charity League
The Firehouse Shelter
The Kevin Turner Foundation
The Literacy Council
The Phoenix House
Tracy Dent Foundation
Two by Two Rescue
United Cerebral Palsy of West Alabama
United for Life Foundation
Vestavia Hills Athletic Association
West Alabama AIDS Outreach (WAAO)
Wings of Hope Pediatric Foundation
Wish 2 Enrich
Your Working Copy


Diamonds Direct supports the Birdies for Charity program

Children's of Alabama

Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. It is the only hospital in Alabama dedicated solely to the care and treatment of children. Ten of its divisions – pulmonology, neurology and neurosurgery, orthopedics, urology, neonatology, cancer, cardiology, gastroenterology, endocrinology and nephrology—were recently ranked among the best children’s hospital programs in the nation by US News & World Report.

Children’s is one of the 10 busiest pediatric hospitals in the nation and is home to Alabama’s only pediatric trauma center and the only pediatric burn center in the Southeast. Some of its nationally-renowned premier programs include The Alabama Center for Childhood Cancer and Blood Disorders, the Lowder Blood and Marrow Transplantation Program, a comprehensive neonatal surgical center and the fast-growing pediatric rheumatology program. Outpatient care is provided through primary care offices and outpatient centers throughout Alabama. Last year, patients made more than 634,000 outpatient and nearly 14,000 inpatient visits to Children’s.

Children’s is recognized by the American Nurses Credentialing Center as a Magnet-designated hospital for excellence in nursing care. It is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. A 750,000-square-feet expansion is currently under construction.